DISCOVER ALL Lures

SALTWATER

These hard-to-resist saltwater lures are expertly designed to catch fish. We've got you covered with lures designed for inshore species right through to big game fish. 

Best Applications: Daiwa Saltwater Baits

Topwater-  Mebachi Popper: A great option for a wide range of saltwater species, with a wire-through design and rigged with stout Owner Hyperwire split rings and VMC 8527 hooks, this bait is built to hold up to the toughest of saltwater predators. From coast to coast whether you are chasing Striped...

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Best Applications: Daiwa Saltwater Baits

Topwater-  Mebachi Popper: A great option for a wide range of saltwater species, with a wire-through design and rigged with stout Owner Hyperwire split rings and VMC 8527 hooks, this bait is built to hold up to the toughest of saltwater predators. From coast to coast whether you are chasing Striped...

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FRESHWATER

Created by fishermen for fishermen, our range of freshwater lures are designed with unmatched performance. Whether you're fishing lakes, rivers, streams or dams, we've something for you! 

Best Applications: Daiwa Freshwater Baits

Jerkbaits- HMKL Minnow (Steez Custom): Designed by one of the top lure designers in Japan, the HMKL's was engineered to be one of the best bass fishing baits on the market....

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